iCAUR Singapore
A real client build, live in production — a cinematic automotive brand site with template-driven model pages, an interactive colour explorer, and a client-run Content Studio.
Chery Group’s new-energy brand iCAUR is launching in Singapore through Vertex Automobile — and a car launch needs a website that looks like the global marques’, ships on a hard deadline, lets the marketing team change copy, images and campaigns themselves, and gets every test-drive enquiry to the sales team instantly. Agency mockups and briefs had to become a real, fast, editable site.
A full production build on Cloudflare’s edge: a cinematic multi-page brand site in iCAUR’s exact identity (Expansiva & Gotham typography, full-bleed photography, scroll-driven motion), vehicle model pages generated from one template, an interactive colour explorer where the car and the whole scene change together, and a PDPA-compliant test-drive booking flow that stores every lead, syncs it to a spreadsheet and emails the team. Behind it sits the Content Studio — a custom CMS where the client edits every word, image and video (never the layout), with changes live on the site in seconds. Pages serve from an edge cache at ~4ms.
Everything we built
A closer look at the features that make this a full product, not a landing page.
Cinematic launch homepage
The brand’s story in full-bleed photography — “Designed for the Non-Conformists”, the Red Dot Design Award, the design-led vision montage and the brand mission — typeset in iCAUR’s own Expansiva and Gotham with scroll-driven reveals throughout.
- Brand-exact typography & art direction
- Award, vision and lifestyle sections from the client’s briefs
- Scroll-driven motion language
- Fully responsive, mobile-first
Model pages from one template
V23 and V27 are two instances of the same page template — rotating hero messages (a different one each visit), a launch film, design-philosophy section, feature sliders for exterior, interior and safety, promotions, specifications and booking. A new model gets all of it instantly.
- 3 rotating hero messages, randomised per visit
- Exterior / interior / safety & tech sliders
- Launch promo, full specs and booking per model
- V23 (EV) and V27 (REEV) from the same template
Explore Colours — car and world change together
The page’s showpiece: pick one of seven factory colours and it doesn’t just repaint the car — the entire scene changes with it. Orange lives in a jungle, silver on a salt lake, black in neon Tokyo. Every colour gets its own art direction.
- 7 factory colours, each with its own full scene
- Car etch-out and background swap in one tap
- Designed from the client’s “cool and sleek” brief
- Touch-friendly swatch strip on mobile
PDPA-compliant test-drive pipeline
Booking a test-drive captures the model, showroom and delegate details behind the exact Vertex Automobile consent language — then stores the lead, syncs it to the team’s Google Sheet and fires an email alert, so no enquiry ever sits unseen.
- Model + showroom selection with dual PDPA consents
- Every lead stored, synced to Google Sheets, emailed
- Self-healing sync with per-lead retry
- WhatsApp float for instant conversations
Every word editable, the design untouchable
The Content Studio lists every page section with its headings, copy, images and videos as editable fields — with simple accent-styling markup, SEO fields per page, and “reset to original” everywhere. The client can never break the layout, because layout was never theirs to edit.
- Page-by-page sections mirroring the live site
- Text, images and video swappable — layout locked
- Per-page SEO titles and descriptions
- Reset any field to the approved original
Add a vehicle model in one click
When iCAUR launches its next model, the client types a name and page address — and a complete model page appears, built from the same template, already in the navigation and sitemap. Edits go live the moment they save, no developer involved.
- Full page generated from the V23 template
- Navigation and sitemap update automatically
- Every section then editable per model
- Changes live on the edge in seconds
6 features · 9 pages · live in production
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